Business Profiles for the Win! If you’ve heard me speak, you probably know tell every single business that they must have an Instagram account, and
Brown Bag Marketing LIVE webinars give businesses everywhere a chance to learn how to incrementally improve their digital marketing. Led by digital marketing expert Elizabeth
Create your own fakation! If you follow me on Instagram, you may have seen my recent post about removing backgrounds from images. I was listening
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel
I highly recommend using Google Analytics to log the action data for your website. Remember, you have to be keeping track of how how audience
While I can’t emphasize enough how important it is for every small business to have a website, I know that the actual building of a
I firmly believe that every single business (big or small) needs a website. I know that’s a bold statement, but hear me out. It’s probably
Social media engagement is one of the most important measurements of the effectiveness of your online marketing efforts. The term “engagement” refers to the fact
No…they’re not. When analyzing your social media insights or page analytics, you’ve probably come across the term “reach.” It’s a common misconception that reach and
Facebook Changed the Rules of the Game. Once upon a time, when people “liked” your Facebook business page, they would see all the things you