I often ask people if they have ever paid to advertise on Facebook. Most people have done boosted posts, but not many have done Facebook...
The Bio Is the Most Important Part of Your Instagram Business Account. A lot of businesses don’t realize the utmost importance of that tiny little...
Business Profiles for the Win! If you’ve heard me speak, you probably know tell every single business that they must have an Instagram account, and...
Create your own fakation! If you follow me on Instagram, you may have seen my recent post about removing backgrounds from images. I was listening...
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel...
I highly recommend using Google Analytics to log the action data for your website. Remember, you have to be keeping track of how how audience...
While I can’t emphasize enough how important it is for every small business to have a website, I know that the actual building of a...
I firmly believe that every single business (big or small) needs a website. I know that’s a bold statement, but hear me out. It's probably...
Social media engagement is one of the most important measurements of the effectiveness of your online marketing efforts. The term “engagement” refers to the fact...
No…they’re not. When analyzing your social media insights or page analytics, you’ve probably come across the term “reach." It's a common misconception that reach and...
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