The Bio Is the Most Important Part of Your Instagram Business Account.
A lot of businesses don’t realize the utmost importance of that tiny little space located underneath the username name and category of your Instagram Business Account. Instagram bios, though very brief, are often your only chance to grab someone’s attention.
Tips for Sprucing Up Your Instagram Bio
- Use keywords. You only get 150 characters to work with in your Instagram bio. Stick to phrases that best describe your business. You don’t even have to bother using complete sentences. Think about what you want your business to get noticed for and put those keywords in your bio, eg. delicious mexican food, beginner guitar lessons, or one-of-a-kind upcycled furniture.
- Use emojis. Emojis are a great way to grab attention. They can communicate a lot of information in one character. They also help to break up the information in your bio making it easier and quicker to read. Remember you only get mere seconds to make a good impression!
- Choose a great photo. Choose a memorable photo that represents your business. This could be your logo or a branded image. Whatever you choose, it should be as easily recognizable when it’s thumbnail-sized as when it’s full-sized. Tip: You don't want to change this often.
- Include a link to your website. You could introduce the link to your website with a call-to-action inviting visitors to check out more of your amazing products or awesome services. Include a little arrow to draw attention to your CTA ⬇️.
- POWER TIP: Don't repeat your name in the name field! In the name field on your profile, which ends up being highlighted in bold, use a descriptive, keyword-rich title, such as "Home of the Best Peach Pie." You get 30 characters.
You Never Get a Second Chance…
To make a great first impression, take some time to craft an Instagram bio that is engaging and creative. Users who stumble upon your Instagram content and are interested in what you’ve posted will click to check out your account. You only have a few seconds before they decide if your business is worth their time. Ideally, you’ve written a compelling bio, and they click to follow your account.
Content is king, but engagement is queen and the lady rules the house!Mari Smith, social media master