We enjoyed getting to know the team at Grain Belt Insurance over the course of the project to design a website for their Troy, Kansas, insurance agency. One of our favorite aspects of the project was getting to know the energetic, idea-filled owner who is passionate about doing good for Doniphan County—Corey Kostman. Corey is a great asset to his community, and we were happy he chose Webcom to bring the Grain Belt website to life.
A key feature of the project is the design direction. Most insurance websites focus on giving a quote or the specifics about each insurance type. However, Grain Belt’s focus is not on selling insurance. They provide superior agent services. They go to bat for their customers when they have a claim, not accepting less than is deserved. They regularly monitor providers and let their customers know if there is a better option available.
After understanding Grain Belt’s approach, we realized that the site was more of a service website, much like a consultant would have. We focused the message around the fact that your insurance is only as good as the agent that is there for you. The call-to-actions throughout the site focus around contacting Grain Belt to let them take care of you, not just to provide a quick quote.
Visit the Grain Belt Insurance website at grainbeltinsurance.com and let us know what you think!