As we prepare ourselves to be hunkered down for the oncoming colder months, we’re busily enjoying a plethora of fall activities and pumpkin spice EVERYTHING. This season as you schedule your promotions and activities, we strongly encourage you to create Facebook Events for everything you want people to attend. Having a great Facebook Event image is one of the most important ways to attract attention when people are scrolling their Facebook feed.

Choosing the best Facebook Event image

• Close-ups are better than crowds. Most of the time, close up photos are better than panoramic views, or scale views of large crowds because they can show emotion better.
• Images help users imagine themselves at your event. To maximize effectiveness, this should NOT be your logo. Images of people enjoying what they are going to be dong at your event - shopping, eating, smiling - work best.
• Remember: The image is to capture attention, not to give information. You want Facebook users to stop scrolling because they want to look for the date, time, and location of your event.

Join in on the celebration!

This is a great time for small businesses to host seasonal events, promotions, and activities to get patrons, near and far, into your stores and enjoying your goods and services. Whether you’re in the food business, sell home decor, provide services like beauty and spa, there is something every small business can do to help your patrons celebrate the holiday season!