How to install a Facebook Pixel

Ingredients

  • A Facebook Page
  • Facebook Admin Access to the page
  • A Website
  • Website Admin Access

Directions

  1. Create a Facebook Pixel.
    • Log in to Facebook
    • Navigate to your Ads manager, or click here for a direct link.
    • Click ‘Create A Pixel’
    • Click ‘Email Instructions to a Developer’.
    • Enter your email address.
    • Click ‘Send’ at the bottom of the page.
    • We recommend doing this so that you have the code in your email for reference.
  2. Install Facebook pixel.
    • You will be copying and pasting the pixel script from step 2 the email you received into the header of your website, before the tag. Don’t worry, it’s not as hard as it seems!
    • Many modern content management systems have a field to paste the script into so you don’t have to access the website code directly.
    • Find specific instructions for your type of website below.
  3. Check for proper installation.
    • Add the Pixel Helper to Chrome.
    • Visit your website
    • Click on the 3 vertical dots in the top right corner
    • If properly installed you will see a blue icon.

Congratulations!

You’ve now successfully installed the Facebook Pixel and are gathering data from the visitors to your website.

Instructions for common website types

WordPress

  1. Go to the ‘Plugins’ page of your WordPress site. Search for the plugin ‘Insert Headers and Footers’, or download from this link and install. Insert Headers and Footers
  2. After installing and activating the plugin, go to the ‘Settings » Insert Headers and Footers’ page.
  3. Paste your Facebook Pixel code in the header section and click on the save button to store your changes.

Weebly

  • Log in to Weebly.
  • Select the site where you want to add your pixel.
  • Click Edit Site.
  • Click Settings.
  • Click SEO.
  • Scroll down and paste your Facebook Pixel code in the Header Code section.

Note: If you already have code in this section for another site (like Google Analytics), just place your Facebook Pixel code before or after the code that’s already in this section.

Wix

  1. Sign in to your Wix account.
  2. Go to your Site Manager.
  3. Click ‘Tracking & Analytics’.
  4. Click ‘+ New Tool’ and select ‘Facebook Pixel’ from the dropdown.
  5. Enter your Facebook tracking ID from section 1 in the email sent from Facebook.
  6. Click ‘Apply’.

Squarespace

  1. Log into your Squarespace site.
  2. In the Home Menu, click ‘Settings’, then click ‘Advanced’, then click ‘Code Injection’.
  3. Copy and paste the header code snippet into the Header field.
  4. In the header code, replace insert_pixel_code_here with the entire pixel code you copied.

Insert_code.png

  1. Click Save.

GoDaddy GoCentral

  1. Log in to your Website Builder account.
  2. Click ‘Edit Site’.
  3. Click the three-bar icon in the top-right corner of your screen and select ‘Site Settings’.
  4. Select ‘Site-wide Code’.
  5. Paste the pixel code between the <head> tags.
  6. Click OK and close the Site Settings window.
  7. Click Publish.

SnapPages

  • Copy the code provided by Facebook.
  • Click ‘Code’ under the ‘Settings’ tab within your SnapPages account.
  • Paste the code into the ‘Header Code’ field and click ‘save’.

Sitebuilder

  1. Go to ‘My Layouts’.
  2. Click on ‘Layouts’.
  3. Choose your layout.
  4. Paste the pixel code in the box labeled ‘Scripts’.
  5. Click ‘Confirm and save’.

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