For the last twenty years, Chef Alli has had an amazing career as an inspirational cooking coach. She has done hundreds of live cooking demonstrations across the Midwest, spoken at countless conferences, and served as a brand ambassador. Chef Alli has partnered with well-known organizations such as Kansas Farm Bureau and From the Land of Kansas, and is widely recognized from her weekly segments on WIBW 13 News. She has nearly 10,000 followers on social media.
Developing a Full Program
Chef Alli came to Webcom Resources needing a concise, streamlined program package that explained her live cooking classes and online coaching in a way that new sponsors could easily understand and implement. Chef Alli also had two massive websites full of great content that needed to be combined into one updated website.
Over the course of a few months, we listened to Chef Alli tell her story and share her dreams and aspirations. We were able to identify that Chef Alli’s purpose and passion is to get people cookin’! We developed a marketable program around the concept of “Let’s Get Cookin’ with Chef Alli.” The program consists of live and online cooking classes, and online interactive coaching. It comes with ready-made marketing materials making the program sponsor’s job easier. Chef Alli was able to share the program with several hospitals and acquire contracts within a year of developing the program.
Combining Two Websites into One
At the time we started working with Chef Alli, her two websites were as vast and diverse as her career had been. One featured her speaking engagements and her work as a local brand ambassador, and the other featured to her large quantity of delicious and nutritious recipes. We combined her two websites into one so that people can get to know this incredible woman and view her amazing recipes all in one spot. Her new site has a sleek and modern look at chefalli.com.
About the Client
Chef Alli has been a “Kitchen Crusader” for over 20 years. She is an established, well-known cooking coach inspiring thousands to cook meals at home using real, whole ingredients. Her message is that real cooking is for everybody and wants people to feel empowered to conquer their kitchens with her expert cooking tips and tricks.