Choice Physicians Group was one of the first direct primary care clinics in the Kansas City area. The challenge was to not only to develop the brand but educate the audience on what direct primary care was. The website ranked #1 for “direct primary care Kansas City” for quite some time. The client was primarily focused on brand establishment, and not growth, but they did grow steadily over the course of the next few years through using only organic marketing. The original website was built in Joomla, then rebuilt in WordPress 3 years later.
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