I was listening to one of my favorite podcasts last week, The Social Media Marketing Talk Show, and they mentioned that Instagram quietly rolled out the ability to post via the “Creator Studio” right from your desktop or laptop computer! Although Instagram has been a great platform for businesses to use for marketing and brand
Last week, Facebook released new information regarding how they rank organic posts in the News Feed. Since we’re always trying to figure out how to get our posts seen on Facebook, we have to pay attention when Facebook gives us feedback on what they’re looking for. Back in early 2018, Facebook made it very clear
Sharing other people’s posts on Facebook is quick, easy, and shows that you are supportive of your fellow business owners and their marketing efforts. However, recent changes to Facebook have made it so that if you are simply sharing other people’s content without somehow making it unique and personal for your audience, it actually hurts
Online reviews are one of the most effective marketing tools for your business. Plus, they’re free! First party reviews are given directly on your website or by letter, email, or other direct communication to you. Third party reviews are given through platforms like Amazon, Google, Facebook, or Yelp. You need both first AND third party
Last year, I read Hug Your Haters by Jay Baer, a renowned business strategist. In this book, Baer highly recommends, and has evidence to prove, that it is critical to respond to every review, both positive and negative. In today’s connected economy, where everything is so public and transparent, everyone is watching how you respond
I listened to a podcast the other day that broke it down pretty plainly…users are using stories on Instagram and Facebook, but businesses are not! If there is any urgent info a business or non-profit organization wants to get out there, they NEED to use stories. A lot of businesses think that because stories disappear after
A Few Takeaways from F8 2019 Last week, Facebook had its big yearly developer conference, F8 2019. This week, I want to discuss some big takeaways from that. Stories, Messages, Groups, and Events! Facebook is focusing on two things: stories and private one-to-one messaging like Messenger, WhatsApp, and direct message on Instagram. They’re likening that
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel is a bit of code that you insert into the behind-the-scenes of your website. To help you install it, I wrote an article a few months ago listing the top
Facebook Changed the Rules of the Game. Once upon a time, when people “liked” your Facebook business page, they would see all the things you posted. That worked out well when there weren’t as many Facebook pages out there as there are today. But once there got to be such an enormous amount of Facebook
It’s not how many fans you have but how real those fans are. We all enjoy having fans. We like being liked. On Facebook, a fan represents one who has clicked “like” on your business page to show support and enthusiasm about what is it you’re promoting. Facebook fans help your business reach a level