A Few Takeaways from F8 2019 Last week, Facebook had its big yearly developer conference, F8 2019. This week, I want to discuss some big takeaways from that. Stories, Messages, Groups, and Events! Facebook is focusing on two things: stories and private one-to-one messaging like Messenger, WhatsApp, and direct message on Instagram. They’re likening that
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel is a bit of code that you insert into the behind-the-scenes of your website. To help you install it, I wrote an article a few months ago listing the top
Facebook Changed the Rules of the Game. Once upon a time, when people “liked” your Facebook business page, they would see all the things you posted. That worked out well when there weren’t as many Facebook pages out there as there are today. But once there got to be such an enormous amount of Facebook
It’s not how many fans you have but how real those fans are. We all enjoy having fans. We like being liked. On Facebook, a fan represents one who has clicked “like” on your business page to show support and enthusiasm about what is it you’re promoting. Facebook fans help your business reach a level
On pretty much every type of social media account nowadays, people have the ability to make a connection with you if they want to be associated with you. On each different platform, that connection can mean different things. This week, I want to focus on what these connections mean on Facebook. Much like in real
Setting up a Facebook Event that results in a great turnout requires a bit of strategy. There are lots of different strategies out there to help you market your Facebook events and everyone has their favorite. This week, I’m going to share a simple strategy you can use to get more people to attend your
I hate to say this, but you should have finished planning your marketing materials for January about a month ago. BUT, according to an ancient Chinese proverb, “The best time to plant a tree was 20 years ago. The second best time is NOW.” Local Event Marketing Tips Get the big picture. Start your year
It’s super important for local businesses to create Facebook Events to promote their activities. People can’t attend your event if they don’t know about it. And even if they are aware of it, people are less likely to attend unless we remind them to attend. Tips for using Facebook Events for your business promotions Don’t
As we prepare ourselves to be hunkered down for the oncoming colder months, we’re busily enjoying a plethora of fall activities and pumpkin spice EVERYTHING. This season as you schedule your promotions and activities, we strongly encourage you to create Facebook Events for everything you want people to attend. Having a great Facebook Event image
Ingredients A Facebook Page Facebook Admin Access to the page A Website Website Admin Access Directions Create a Facebook Pixel. Log in to Facebook Navigate to your Ads manager, or click here for a direct link. Click ‘Create A Pixel’ Click ‘Email Instructions to a Developer’. Enter your email address. Click ‘Send’ at the bottom