Online reviews are one of the most effective marketing tools for your business. Plus, they’re free! First party reviews are given directly on your website or by letter, email, or other direct communication to you. Third party reviews are given through platforms like Amazon, Google, Facebook, or Yelp. You need both first AND third party
Last year, I read Hug Your Haters by Jay Baer, a renowned business strategist. In this book, Baer highly recommends, and has evidence to prove, that it is critical to respond to every review, both positive and negative. In today’s connected economy, where everything is so public and transparent, everyone is watching how you respond
I listened to a podcast the other day that broke it down pretty plainly…users are using stories on Instagram and Facebook, but businesses are not! If there is any urgent info a business or non-profit organization wants to get out there, they NEED to use stories. A lot of businesses think that because stories disappear after
A Few Takeaways from F8 2019 Last week, Facebook had its big yearly developer conference, F8 2019. This week, I want to discuss some big takeaways from that. Stories, Messages, Groups, and Events! Facebook is focusing on two things: stories and private one-to-one messaging like Messenger, WhatsApp, and direct message on Instagram. They’re likening that
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel is a bit of code that you insert into the behind-the-scenes of your website. To help you install it, I wrote an article a few months ago listing the top
Facebook Changed the Rules of the Game. Once upon a time, when people “liked” your Facebook business page, they would see all the things you posted. That worked out well when there weren’t as many Facebook pages out there as there are today. But once there got to be such an enormous amount of Facebook
It’s not how many fans you have but how real those fans are. We all enjoy having fans. We like being liked. On Facebook, a fan represents one who has clicked “like” on your business page to show support and enthusiasm about what is it you’re promoting. Facebook fans help your business reach a level
On pretty much every type of social media account nowadays, people have the ability to make a connection with you if they want to be associated with you. On each different platform, that connection can mean different things. This week, I want to focus on what these connections mean on Facebook. Much like in real
Setting up a Facebook Event that results in a great turnout requires a bit of strategy. There are lots of different strategies out there to help you market your Facebook events and everyone has their favorite. This week, I’m going to share a simple strategy you can use to get more people to attend your
I hate to say this, but you should have finished planning your marketing materials for January about a month ago. BUT, according to an ancient Chinese proverb, “The best time to plant a tree was 20 years ago. The second best time is NOW.” Local Event Marketing Tips Get the big picture. Start your year