First of all, what do I mean by “blog?” Simply put, a blog is a short-form piece of written information filled with thoughts, facts, and ideas relating to your industry. The magic behind this piece of information is that it lives online indefinitely and can be accessed by anyone who visits your website. This means
During the holiday season, your challenge as a local business is to get people shopping local. And, let’s face it, this time of year, everyone is looking for the deals. In fact, if you’re not offering some kind of deal, then people are just moving on. During my latest Brown Bag Marketing Facebook Live, I
Google has gotten really good at knowing what people want, and giving it to them right there in the search results. You may have a beautiful website with great SEO, but if you’re a local business, most people are going to click on your Google listing to check you out before they ever make it
I often ask people if they have ever paid to advertise on Facebook. Most people have done boosted posts, but not many have done Facebook Ads. Utilizing Facebook Ads will almost always get more for your advertising dollars than boosting posts. The Difference between Boosting Posts and Facebook Ads Boosting a post only tells Facebook
I highly recommend using Google Analytics to log the action data for your website. Remember, you have to be keeping track of how how audience is reacting to your marketing so you can know what to do better! Google Analytics Tracks the User Activity on Your Website One of the biggest things that you can
One of the first things I recommend when you’re marketing a business is that you register a branded domain name. Your domain name can be used for lots of things besides just a website. Of course, having a great website is ideal, but that takes some time to create. In the meantime, there are lots