Online reviews are one of the most effective marketing tools for your business. Plus, they’re free! First party reviews are given directly on your website or by letter, email, or other direct communication to you. Third party reviews are given through platforms like Amazon, Google, Facebook, or Yelp. You need both first AND third party
Last year, I read Hug Your Haters by Jay Baer, a renowned business strategist. In this book, Baer highly recommends, and has evidence to prove, that it is critical to respond to every review, both positive and negative. In today’s connected economy, where everything is so public and transparent, everyone is watching how you respond
I listened to a podcast the other day that broke it down pretty plainly…users are using stories on Instagram and Facebook, but businesses are not! If there is any urgent info a business or non-profit organization wants to get out there, they NEED to use stories. A lot of businesses think that because stories disappear after
A Few Takeaways from F8 2019 Last week, Facebook had its big yearly developer conference, F8 2019. This week, I want to discuss some big takeaways from that. Stories, Messages, Groups, and Events! Facebook is focusing on two things: stories and private one-to-one messaging like Messenger, WhatsApp, and direct message on Instagram. They’re likening that
I often ask people if they have ever paid to advertise on Facebook. Most people have done boosted posts, but not many have done Facebook Ads. Utilizing Facebook Ads will almost always get more for your advertising dollars than boosting posts. The Difference between Boosting Posts and Facebook Ads Boosting a post only tells Facebook
The Bio Is the Most Important Part of Your Instagram Business Account. A lot of businesses don’t realize the utmost importance of that tiny little space located underneath the username name and category of your Instagram Business Account. Instagram bios, though very brief, are often your only chance to grab someone’s attention. Tips for Sprucing
Business Profiles for the Win! If you’ve heard me speak, you probably know tell every single business that they must have an Instagram account, and so I’m going to assume that you already have one. Instagram gives you the option of setting up two different types of profiles, either a personal profile or a business
Create your own fakation! If you follow me on Instagram, you may have seen my recent post about removing backgrounds from images. I was listening to one of my favorite podcasts, Social Media Marketing Examiner, and they were talking about a cool website called remove.bg that helps you remove the background from any photo for
The Facebook Pixel gives you power. The Facebook pixel is free digital tracking tool. Very much like the Google Analytics tracking code, the Facebook pixel is a bit of code that you insert into the behind-the-scenes of your website. To help you install it, I wrote an article a few months ago listing the top
Social media engagement is one of the most important measurements of the effectiveness of your online marketing efforts. The term “engagement” refers to the fact that someone has taken some kind of action on what you put on social media, such as like, comment, or share. Your mindset when you post on social media, especially