If you have a blog, I highly recommend using Pinterest. Pinterest is a search engine that allows you to visually search and share content about things like hobbies, interests, and products by either “pinning,” collecting “pins,” or browsing what others have “pinned” on vision boards. Small businesses can use Pinterest to market their products and grow their consumer base by sharing compelling images and content to promote deals, products, and services. Pinterest is a fantastic way to get traffic to your website!
Using Pinterest to Market Your Business
- You need a Pinterest business account to promote your business. If you already have a personal Pinterest account, you can easily convert it to a business account. Switching to a business account on Pinterest will allow you access to analytics to give you insights about your audience and your performance. Creating a business account also gives you the ability to create “rich pins” (also known as “super pins” or “enhanced pins”). Rich pins include additional information right on the pin itself, giving your pin more of a chance to grab a pinner’s attention. Don’t forget to fill out your bio with keywords optimized for search.
- You should be pinning your own blog posts and generating original content instead of just filling your boards with other people's pins. It’s fine to establish yourself as a thought leader and create boards of the things that interest you and share tips and resources that might be helpful to your followers; but, ultimately, you want to pin images from your own blog posts that will generate traffic to your own website. If you're not creating your own blog posts with your own photos and pinning them on your board, then all you're doing with Pinterest is promoting other people's stuff and missing out on a massive opportunity to get that traffic to your own blog.
- Pinterest is just the opposite of Facebook. It's very difficult to get traffic to your blog posts from Facebook because Facebook doesn’t like when you post links to your blogs. But Pinterest loves it. That's literally the whole purpose of Pinterest.
- The keys to sharing on Pinterest is to use a compelling, shareable image and a keyword rich title and description. You can use an image that you’ve created especially for Pinterest or Pinterest will grab the image from your blog post when you share the link. Then, sprinkle keywords throughout your title, description, and blog post, as this will help with search.
- You can pay to promote your pins and get them into more pinners’ feeds. The nice thing about pinning one of your blog posts on Pinterest is that even though it’s not as massive a platform as Facebook or Instagram (and you won’t get the same level of results on Pinterest as you will on Facebook or Instagram), the content on Pinterest circulates for a long time getting pinned and repinned and generates a lot of traffic to your blog.
Develop an Interest in Pinterest.
Bottom line, you could be doing more on Pinterest. I find that a lot of people don't seem to ask much about it. But if you have a website that contains a good amount of original content and, especially, if you're blogging regularly, you're providing a lot of value through your website. Share that valuable content on Pinterest and watch the engagement with your website increase!
You can...do it!
Don’t give up. Remember, it’s always the last key on the key ring that opens the door.