What makes a good logo?

A logo is obviously very important to your business. It’s is the first impression most people will have of your business. It reveals your brand’s identity and invites customers to get to know you. It sets you apart from the competition. In addition, your logo should be highly usable and easily compatible with your marketing goals.

Tips for designing your logo

  • Your logo is rarely going to stand alone. It’s usually by other elements that represent your brand or company much more than the logo does. So don’t feel as if you have to add everything to your logo that represents everything that your business is. Your logo will be too busy and cause you problems as you try to use it. Your logo should be something that you can use alongside other elements that represent your brand.
  • You need two versions of your logo. You’re going to want a square version and a horizontal version. Once you’ve come up with a design that you suits your brand, you or your designer can rearrange your logo so that you have both a horizontal and a square version. The horizontal version is very useful and easy to use in websites. You can use the square version for profile photos and thumbnails. Vertical logos are awkward and difficult to use, especially in websites. If you absolutely must have a vertical logo, make sure you always have additional layouts available to use.
  • It’s best to use only one or two colors in your logo…maybe three, at most. You don’t want a lot of different colors in your logo design because it is less versatile. Don’t forget that you will need a version you can use on both light and dark backgrounds.
  • You need a vector file for your logo. Let me tell you what a vector is not. A vector is not a PNG, a JPG, a JPEG, a GIF, a bitmap, or a TIF. Those are raster files. When you try to print them, they may appear fuzzy. Plus, every time you share a raster image, it loses pixels and, therefore, decreases in quality. A vector is a mathematical representation of the image. You can make a vector image bigger or smaller without affecting the quality of the picture. This is important when you want to put your logo on a shirt or other promotional materials, which require very large images to get crisp edges.
  • What to do if you don’t have a vector version of your logo. You can always get your logo redesigned. It’s actually not a bad idea to freshen your logo every few years until you’ve firmly established your company’s brand, especially if you’re just starting out. If you already have your logo the way you want it, you can get it redrawn as a vector. This is very affordable. One of my favorite places to use for redrawing logos into vectors is Deepetch. They can complete many redraws for under $20.

Make your mark!

Your logo reflects your values and who you are as a company, but you also want to make sure that it generates the most possible value to your marketing efforts. Keep it simple, memorable, and user-friendly.

 

Local Government Organization Gets an Updated Website with More Functionality

Why your business needs a NAP

NAP is an industry term for name, address, and phone number…the identifying information for local businesses with a physical location.  All of your NAPs need to be the same. Search engines such as Google and Bing use NAP listing accuracy to establish trust with their users. Directories won’t be confident in showing your business listing if they’re not confident that your business listing is accurate.

Tips to make sure that you’re NAP is a good one

  • First, go to Moz Local to see all of your business listings across major directories such as Bing, Facebook, and Google. This will let you know if you have any incorrect listings. Then, go to those incorrect listings and correct them so that they match everywhere.
  • When key information in your business changes, immediately update your listings. If you’ve changed addresses, locations, phone numbers, business hours, or even your business name, you want to make sure that those are all accurate and consistent. Doing this sends strong signals to Google that you are a verified business in that location that they can trust.
  • Make sure the address you list is only your verified, physical address. Sometimes businesses like to use directions in their address, for instance “top level,” or “second door from the right.” Don’t include this in your address fields. Only list the official physical address. Anything else can hurt your directory listings. You can provide more specific details about how to get to your location by creating a custom map in Google. And, of course, you can list that information along with your custom Google map on your website.
  • Use VoIP as an inexpensive business line option. Obviously, you don’t want to list your cell phone number as your business phone number. You need a separate business phone number. There are some great options for virtual numbers. (It’s technically called VoIP.) One of my favorites is Telzio. It’s very affordable and allows you to choose pricing based on your individual business needs. You can direct a virtual phone number to your cell phone and make calls from that number on your cell phone without needing another phone. 

We could all use a good NAP, amirite?

Just like we all need a refreshing nap once in a while, our businesses also need a good, quality NAP. Keeping your name, address, and phone number accurate, and consistent across the internet establishes confidence and trust. This is extremely important for search engines to continue to show your listing to their users.  

Use Facebook Events for every event you want people to attend.

It’s super important for local businesses to create Facebook Events to promote their activities. People can’t attend your event if they don’t know about it. And even if they are aware of it, people are less likely to attend unless we remind them to attend.

Tips for using Facebook Events for your business promotions

  • Don’t just create a post. Create a Facebook Event. When you create a general post for your page timeline, it becomes difficult for people to go and find that post. If someone happens to hear that you have an event going on, and they go to find information about that event, make it easy for them to find the event by having it appear in your Events tab.
  • Facebook will remind people when and where the party’s at. When you enter your event and location, Facebook will prompt people near the event about when and where it’s happening. This is how you can get your event featured as a “suggested event” by Facebook.
  • Facebook will summon your tribe. Facebook will show the event to friends of people who are interested. People can see which of their friends are interested in the event, which creates “social proof” for your event. People are more likely to attend your event if they know friends that are also interested or already attending.
  • Facebook’s got an app for that. Facebook Local is a phone app that helps us stay in touch with everything that’s going on in our local area. It even tells us which of our Facebook friends are interested in those events. But your business can’t take advantage of this if you don’t use Facebook Events.
  • Most importantly…event particpants can be retargeted. Facebook offers a custom audience feature that will gather everyone that marks “interested” or “going”. You can then reach just these people with more info about your event or about future events.  This is one of the biggest reasons we recommend using Facebook Events.

Following Mark’s Lead

Facebook is doing some great things to keep us connected to our families, friends, and communities. In late 2017, Mark Zuckerberg let us know that Facebook’s new goal is to be a “friends and family” platform. Not only do the folks at Facebook want to help us keep up with one another’s pages and statuses, they also want to encourage us to get out and participate IRL! By adding events, you are inline with Facebook’s strategy and will be more likely to get love from the Facebook algorithym. To learn more about how to add your event to Facebook, visit Facebook’s event guide.

How to choose the perfect Facebook event image for pumpkin spice season (and every other holiday, too).

As we prepare ourselves to be hunkered down for the oncoming colder months, we’re busily enjoying a plethora of fall activities and pumpkin spice EVERYTHING. This season as you schedule your promotions and activities, we strongly encourage you to create Facebook Events for everything you want people to attend. Having a great Facebook Event image is one of the most important ways to attract attention when people are scrolling their Facebook feed.

Choosing the best Facebook Event image

    • Images help users imagine themselves at your event. To maximize effectiveness, this should NOT be your logo. Images of people enjoying what they are going to be dong at your event – shopping, eating, smiling – work best.
    • Close-ups are better than crowds. Most of the time, close up photos are better than panoramic views, or scale views of large crowds because they can show emotion better.
    • But sometimes crowds are more important.  If you have an amazing photo of huge crowds of people having a good time at your event, and it’s obvious that it’s your event (and not a stock photo), use that!
    • Use little or no text to keep Facebook happy. We recommend you limit the text on your image to no more than 5 words, but Facebook requires no more than 20% text on your image in order for it to be shown to the most people.
    • Don’t add the event details to the image. The Facebook Event automatically displays the date, time, location, and title of the event with your image, plus a button to click “going or interested.” You don’t have to include this information in the image.

Remember: The image is to capture attention, not to give information. You want Facebook users to stop scrolling because they want to look for the date, time, and location of your event.

Join in on the celebration!

This is a great time for small businesses to host seasonal events, promotions, and activities to get patrons, near and far, into your stores and enjoying your goods and services. Whether you’re in the food business, sell home decor, provide services like beauty and spa, there is something every small business can do to help your patrons celebrate the holiday season!

How to install a Facebook Pixel

Ingredients

  • A Facebook Page
  • Facebook Admin Access to the page
  • A Website
  • Website Admin Access

Directions

  1. Create a Facebook Pixel.
    • Log in to Facebook
    • Navigate to your Ads manager, or click here for a direct link.
    • Click ‘Create A Pixel’
    • Click ‘Email Instructions to a Developer’.
    • Enter your email address.
    • Click ‘Send’ at the bottom of the page.
    • We recommend doing this so that you have the code in your email for reference.
  2. Install Facebook pixel.
    • You will be copying and pasting the pixel script from step 2 the email you received into the header of your website, before the tag. Don’t worry, it’s not as hard as it seems!
    • Many modern content management systems have a field to paste the script into so you don’t have to access the website code directly.
    • Find specific instructions for your type of website below.
  3. Check for proper installation.
    • Add the Pixel Helper to Chrome.
    • Visit your website
    • Click on the 3 vertical dots in the top right corner
    • If properly installed you will see a blue icon.

Congratulations!

You’ve now successfully installed the Facebook Pixel and are gathering data from the visitors to your website.

Instructions for common website types

Instasite

  1. Login to your Instasite editor
  2. Click on Settings
  3. Scroll down to Custom JS
  4. Paste the Facebook Pixel code into the box.
  5. Click Save.
  6. Click Publish at the top of the page.

WordPress

  1. Go to the ‘Plugins’ page of your WordPress site. Search for the plugin ‘Insert Headers and Footers’, or download from this link and install. Insert Headers and Footers
  2. After installing and activating the plugin, go to the ‘Settings » Insert Headers and Footers’ page.
  3. Paste your Facebook Pixel code in the header section and click on the save button to store your changes.

Weebly

  1. Log in to Weebly.
  2. Select the site where you want to add your pixel.
  3. Click Edit Site.
  4. Click Settings.
  5. Click SEO.
  6. Scroll down and paste your Facebook Pixel code in the Header Code section.

Note: If you already have code in this section for another site (like Google Analytics), just place your Facebook Pixel code before or after the code that’s already in this section.

Wix

  1. Sign in to your Wix account.
  2. Go to your Site Manager.
  3. Click ‘Tracking & Analytics’.
  4. Click ‘+ New Tool’ and select ‘Facebook Pixel’ from the dropdown.
  5. Enter your Facebook tracking ID from section 1 in the email sent from Facebook.
  6. Click ‘Apply’.

Squarespace

  1. Log into your Squarespace site.
  2. In the Home Menu, click ‘Settings’, then click ‘Advanced’, then click ‘Code Injection’.
  3. Copy and paste the header code snippet into the Header field.
  4. In the header code, replace insert_pixel_code_here with the entire pixel code you copied.

Insert_code.png

  1. Click Save.

GoDaddy GoCentral

    1. Log in to your Website Builder account.
    2. Click ‘Edit Site’.
    3. Click the three-bar icon in the top-right corner of your screen and select ‘Site Settings’.
    4. Select ‘Site-wide Code’.
    5. Paste the pixel code between the <head> tags.
    6. Click OK and close the Site Settings window.
    7. Click Publish.

SnapPages

  1. Copy the code provided by Facebook.
  2. Click ‘Code’ under the ‘Settings’ tab within your SnapPages account.
  3. Paste the code into the ‘Header Code’ field and click ‘save’.

Sitebuilder

    1. Go to ‘My Layouts’.
    2. Click on ‘Layouts’.
    3. Choose your layout.
    4. Paste the pixel code in the box labeled ‘Scripts’.
    5. Click ‘Confirm and save’.

Grain Belt Insurance launches website

We enjoyed getting to know the team at Grain Belt Insurance over the course of the project to design a website for their Troy, Kansas, insurance agency. One of our favorite aspects of the project was getting to know the energetic, idea-filled owner who is passionate about doing good for Doniphan County—Corey Kostman. Corey is a great asset to his community, and we were happy he chose Webcom to bring the Grain Belt website to life.

A key feature of the project is the design direction. Most insurance websites focus on giving a quote or the specifics about each insurance type. However, Grain Belt’s focus is not on selling insurance. They provide superior agent services. They go to bat for their customers when they have a claim, not accepting less than is deserved. They regularly monitor providers and let their customers know if there is a better option available.

After understanding Grain Belt’s approach, we realized that the site was more of a service website, much like a consultant would have. We focused the message around the fact that your insurance is only as good as the agent that is there for you. The call-to-actions throughout the site focus around contacting Grain Belt to let them take care of you, not just to provide a quick quote.

Visit the Grain Belt Insurance website at grainbeltinsurance.com and let us know what you think!

Sunsetters Salon gets fresh look with a new website

Sunsetters Salon has been keeping Atchison beautiful since 1996. Owner Sandy Barber attended Jon Schallert’s  Destination Boot Camp with a group of local businesses in the summer of 2017. One of the decisions she made while at the Bootcamp was to get her business online. How convenient that one of Webcom’s own attended the Bootcamp too! It was a great way to start a relationship.

We loved working with Sandy. She is one of the sweetest clients we’ve ever had! She worked hard to get as many stylists photos and bios in that she could and learned how Google Calendar can be used to manage appointment books. Though she made a wise decision to not book appointments online, clients can still request an appointment through the website.

Visit the Sunsetters Salon website to gets inpired for your (site’s) new look! https://sunsetterssalon.com

Facebook Pixel Basics

You may have heard about a magic cookie called a Facebook Pixel.
“Make sure your website has a pixel installed,” you hear.
But what is it exactly, and how do you go about making sure it’s installed?

We’re glad you asked! Installing a Facebook Pixel is on our list of essential marketing tactics for all businesses.

What is a Facebook Pixel?

A Facebook Pixel is an actual ‘cookie’. A cookie is a small piece of invisible code that tracks activity on your website. You can advertise on Facebook to the people who have visited your website or taken certain actions on your site. This is called ‘retargeting’ or ‘remarketing’. The audience you retarget doesn’t even have to be on Facebook in order to see your ad. They can see your information while using Facebook as well as many partner websites and apps.

There are lots of applications, but a Facebook Pixel helps your advertising be more specific to your audience rather than general. The more your ad relates to the person who sees it, the better your end results will be. Those who use the Pixel for retargeting usually have a much higher return on investment for their ad spend than those who simply target by interests or geography.

The blue icon shows that a Facebook Pixel is successfully installed.

Does my site have one?

You may have an awesome web developer that you suspect has already set up your Pixel for you. Or, you may be curious about your competition—have they got one installed?

You can check the status of any website’s Facebook Pixel using the Chrome extension, Pixel Helper. Once this is added to your Chrome desktop browser, go to the site in question and click on the three vertical dots at the top right of your screen. If a Pixel is installed, the icon will be blue. If it is not installed, or installed incorrectly, it will be grey.

How do I get one?

To get started with installing your Facebook Pixel, you can check out our Facebook Pixel Installation Guide. We highly recommend you install the Pixel before beginning any serious digital marketing activities. However, don’t feel that you have to take advantage of the full potential of your new Pixel right away. Just having it installed and tracking your visitors is an important first step in effective digital marketing.

Website for True Roots Massage launched

Darby Shaffer with True Roots Massage first started working with Webcom Resources in 2015. She started with a domain name that pointed to a custom business listing on AtchisonKansas.com. This directory listing helped establish content with Google and gave her an online presence for potential clients to understand more about her approach to massage therapy and health.

Darby’s business grew steadily, and she extended the capabilities of her business listing as far as it could go. After attending a Destination Business Bootcamp with Jon Schallert, she was inspired to take the next step of having a full website. Even with her busy schedule, she was able to meet with our team regularly to work out the details of each section of the site.  A key feature of the site is the testimonials page, which pulls in the Facebook and Google reviews given by her clients.

We are proud to see how Darby has grown her business itself and her digital marketing.

Browse the site at https://truerootsmassage.com.